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3. Looking to move beyond the current 21 percent to 22 percent penetration among broadband households, professional monitoring providers may be hard pressed to find a single silver bullet. Among consumers without a home security system or professional monitoring service subscription, no single feature had high levels of appeal. A service without a long term contract was the most appealing to this group, with other features such as the ability to monitor a system using a smartphone or one that includes control of the thermostat scoring between 23 percent and 29 percent. Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings.

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If a neighbor’s home, particularly the inside of said home, is in the video the owner of the camera could be breaking the law due to the cone of visibility. They must procure the neighbor’s consent to be filmed. Yet, such considerations are rarely valued when doorbell cameras are installed and used. The fear of personal loss trumps others’ reasonable expectation of privacy. Although crime rates have been steadily dropping, the illusion that they are on the rise is presented daily by news outlets, focusing on isolated crimes, as well as the makers of security devices. The short term result of this is obviously profits for the companies making such devices. The long term results are a bit more troublesome upon consideration. ‘Mean World Syndrome’ as it is called instigates not only conscious reactions to perceived threats but also subconscious reactions which unfortunately not only influence how people view their neighbors and other community members but also can be passed on to new generations, genetically and environmentally, irrationally giving them someone to hate and direct their fears at. Though born of illusion, these attitudes can lead to real world consequences as people respond to events either through an emotional amplification born of fear, thus over reacting sometimes violently, or by completely disconnecting, unable to act appropriately when another human is violently attacked in their presence. Part of taking responsibility is admitting the illusion of fear for what it is rather than reacting on and teaching others to do the same. Emotional responses to fear originating at the local level have become more intrinsic within social structures themselves, a magnification of shared responses.

 

Blandit Etiam

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